Technologies for petail and sustainability
This presentation shows the current situation of retail and how, despite the growth of e-commerce, physical commerce still makes a lot of sense, with arguments associated with sustainability and omnichannel. As an example, the concept of dynamic marketing technology is developed, with a simple real-world use case related to it.
Javier Lorente consultor senior y fundador , Ediacara Consulting
José Antonio Tarazaga Blanco realizador UNED Media, UNED
