Technologies for petail and sustainability
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This presentation shows the current situation of retail and how, despite the growth of e-commerce, physical commerce still makes a lot of sense, with arguments associated with sustainability and omnichannel. As an example, the concept of dynamic marketing technology is developed, with a simple real-world use case related to it.
Licencia: Reconocimiento-NoComercial-CompartirIgual 3.0 España (CC BY-NC-SA 3.0 ES)
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Javier Lorente consultor senior y fundador , Ediacara ConsultingJosé Antonio Tarazaga Blanco realizador UNED Media, UNED
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