4/5/17 | 00:24:15

Logos: Enacting persuasion in televised business discourse

Prof. García Gómez considers the different information-processing constraints at play in comprehending elicitations and responses and their role in the persuasive success of arguments. More specifically, he examinse the pragma-discursive strategies employed by a panel of English and Spanish business experts in negotiating a business proposal with an entrepreneur in a media driven event.

    • Autor: Antonio García Gómez Catedrático de Filología Inglesa , Universidad de Alcalá de Henares
    • Realizador: Fran Alemán Columbrí realizador, UNED Media, UNED
    Licencia: Copyright (Licencia propietaria)
    Visto: 73 veces
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