Logos: Enacting persuasion in televised business discourse
Prof. García Gómez considers the different information-processing constraints at play in comprehending elicitations and responses and their role in the persuasive success of arguments. More specifically, he examinse the pragma-discursive strategies employed by a panel of English and Spanish business experts in negotiating a business proposal with an entrepreneur in a media driven event.
Licencia: Copyright (Licencia propietaria)
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Antonio García Gómez Catedrático de Filología Inglesa , Universidad de Alcalá de HenaresFran Alemán Columbrí realizador, UNED Media, UNED
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