Logos: Enacting persuasion in televised business discourse

Fecha: 4 may 2017
Visto: 68 veces

Prof. García Gómez considers the different information-processing constraints at play in comprehending elicitations and responses and their role in the persuasive success of arguments. More specifically, he examinse the pragma-discursive strategies employed by a panel of English and Spanish business experts in negotiating a business proposal with an entrepreneur in a media driven event.

Licencia: Copyright (Licencia propietaria)
  • Antonio García Gómez Catedrático de Filología Inglesa , Universidad de Alcalá de Henares
  • Fran Alemán Columbrí realizador, UNED Media, UNED