Logos: Enacting persuasion in televised business discourse

Prof. García Gómez considers the different information-processing constraints at play in comprehending elicitations and responses and their role in the persuasive success of arguments. More specifically, he examinse the pragma-discursive strategies employed by a panel of English and Spanish business experts in negotiating a business proposal with an entrepreneur in a media driven event.

Antonio García Gómez PTU Universidad de Alcalá