The Director of Human Psychopharmacology
of Reading University in the UK
noticed many years ago
that medicine had practically overlooked the study of pleasure.
In 1989 he founded the ARISE group with 15 other doctors, sociologists and psychologists
to analyse how daily pleasures
can improve the quality of people's lives.
Stress as a daily scourge at the other extreme
is another big matter of study.
The contradiction between expectations and what really happens
is a definition they look at.
We know nowadays that people suffer higher levels of stress
in the first years in their job.
Also, with old age there is another peak.
Men and women both suffer this unpleasant companion equally
out of millions of people in the whole world.
In the association he founded this British professor
recommends pleasure as the main antidote against stress.